In 1992, the LOOK MAGAZINE was published as a community advertising magazine in Tiptree and Kelvedon, two villages to the south - west of Colchester in North East Essex and shortly after expanded to include Coggeshall and The Teys. Its founder Simon Eaton recognised a niche in the market for a magazine in which local businesses could advertise at reasonable rates, and at the same time clubs, societies, charities and other non-profit making organisations could advertise and inform the public about themselves absolutely free.
Simon won the prestigious Shell Young Achievers Award in 1993 for this innovative approach to local advertising, and the slogan "Community Advertising Working For You" still appears on the front of each issue. Proof of its successful format is that many advertisers from the early 90's are still there today.
In 2005 Simon decided that the old A5 black and white format had had its day and with more sophisticated techniques and size, the new LOOK was introduced in its present form and size, with colour and photography introduced.
Now the LOOK MAGAZINE has entered a new phase in its history and Simon has decided to offer others the opportunity to produce magazines in their own area. Already there are five well established magazine in and around the Colchester and Clacton Area with a more due to be published soon. "The Bolsover and Clowne LOOK" in Derbyshire has been trading for over a year and is doing very nicely. (Click on "Areas Covered"for more information)
The total number of magazines delivered free of charge every month stands at 70,000 and growing.
